Handcrafted tote and backpack collection.

Add a splash of color and personality to your adventures – choose a bag that’s as unique and stylish as you are. New Rustic combines design and conscious craftsmanship to make every day feel a little brighter.

Each New Rustic bag directly helps reduce textile waste. We craft our pieces from carefully selected post-consumer or industry surplus fabrics, giving new purpose to materials that would otherwise be discarded. The same sustainable approach goes into our hats as well.

We give a second life to textiles that once seemed destined for the bin – turning them into something beautiful, durable, and meaningful.

outstandingly stylish

Woven tote bag

Unique fabric pattern, strong real leather and personality to complement your style. Whether you're walking in the park or ziplining in the urban jungle - this bag will keep your things safe.

Find yours

Timeless and durable

Woven backpack

The unique backpack is effective, durable and olds all your daily essentials. Bags created with our heart will last for years and collect sweet moments and memories of great adventures.

Find yours

An elegant eye-catcher

Flex

A bag with a timeless classic shape looks simple and elegant in any situation. As a bonus, it holds everything you need for the day and lasts a long time.

Find yours
unique handmade bags

Colorful dreams

Mini bag

This bag design does not depend on the trends of the season but reflects the wearer's personal style, with a slight swing and a golden feeling of craftsmanship.

Find yours

When size matters

Weekender

The Weekender bag really holds everything and then some, making packing for a weekend trip a breeze. It's a bag that's also perfect for a longer trip to the grocery store.

Find yours

Practical & playful

Leather backpack

Pleasantly roomy, super comfortable and weatherproof leather backpack. Carry joy on your shoulders!

Choose yours
minimal stylish leather bag

Simple & smart

Belt bag

Simplicity at its best. A leather waist bag with a minimalist design is your "must-have" companion at a party, a walk and a trip. The best role of a belt bag - you always know where your phone is.

Choose yours
  • Karola Sisask

    I have three New Rustic bags that I always carry when I travel - they are simply indispensable! High-quality material and attention to detail and wearing comfort make them real favorites. I especially like that there is such a wide range of colors and that the bag was recommended to me based on exactly what color I imagined. I highly recommend them to others who value beauty, uniqueness and durability - my first bag is already 5 years old and still looks great! In addition, the company's customer service deserves praise - always friendly and helpful!

  • Reelika Huebner

    Fantastic customer service and beautiful bags. I have bought four of them so far. I love that I can fit everything I need for my daily moves in them and they last forever. Thanks, New Rustic.

  • Marlen Heldemeel

    This BAG is so personal & thoughtful and so me, that I smell it before I go to sleep🕊 Max freak.
    Kristi has created a bag that is assembled from leather scraps from the furniture industry - which would otherwise go to waste.
    The choice of color is made in consultation with you - you can EVEN dictate the arrangement of the pieces.
    The material is of such high quality because it is designed to last - just like your sofa.